Tapestry has approximately 5,000 business travelers. Until 2016, the company lacked a formal managed transportation program. Moving employees around bustling Manhattan was causing Tapestry’s ground costs to rapidly rise due to expensive by-the-hour black car services, taxis, and other options. With global spend approaching $25 million annually, Tapestry wanted to deliver a quality employee experience while managing costs and ensuring duty of care.

It was critical to have a transportation program — with a safe and convenient ridesharing solution — that’s designed with the same attention to detail and care as Tapestry’s products.
“Being a fashion brand, we have a lot of female travelers as well as a large LGBT community that we service, so Lyft’s emphasis on traveler safety was important,” Maloney says.

Tapestry uses several Lyft solutions including Business Profiles with automatic expensing to eliminate receipts, event codes for people going to company meetings and events, and Lyft Concierge to schedule rides for the artists, designers, and suppliers it works with. Plus, Coach has its own dedicated Lyft account manager to call upon as needed.
“We achieve solid cost savings while keeping the comfort level high and making sure that our people are safe,” Maloney remarks.
With even Lyft Lux costing about $60 less per ride, Lyft has virtually replaced Tapestry’s use of black car service.

Looking to the future, Maloney sees ridesharing becoming even more prevalent. “No one’s ever going to call a travel agent or use their desktop again,” she states. “People just want options and that’s exactly what ridesharing provides.”